MARKET NICHE

Our ideal customers are farmers who are looking to use affordable and effective organic inputs on their farms to increase production yields.We currently offer our products to farmers in the Nakuru, Mombasa, Kisumu and Nyandarua counties.

We selected these regions based on farmers growing selected crops that could benefit from using our products and who can afford to pay the pricing we offer. Additionally, there aren’t comparable products offered in these regions not to mention we have good market connections in those regions.

Our operational base is well positioned to serve these regions because of close proximity to market.The segment is growing and we aim to capitalise on this.

SWOT ANALYSIS

	Strengths	Weaknesses
	Unique product High quality Only organic company based in location where agriculture is core Affordable pricing Skilled & knowledgeable staff Excellent customer service, after	Resources limitations Weak marketing efforts Lack of necessary certifications
Opportunities Undeserved markets Few competitors Growing demand for organic agricultural inputs Potential ready markets	Action plan using strengths to address opportunities Maintain high quality standards of products. Frequent monitoring and evaluation of our products and services. Consistency in production to ensure constant availability of our products in the market. Attractive packaging in quantities that are pocket friendly Timely delivery of our products to customers. Maintain excellent after sale- service to attract competitor’s customers	Action plan to reverse weaknesses to address opportunities Source for funds to support business operations Enhance marketing strategies to attract more clients Increasing sales through aggressive marketing Obtaining government legal documents to run the business. Improved customer relation
Threats Existing & potential competitors Changing regulatory environment Changing customer needs Changes in the economy Changes in the industry Political uncertainties Pandemics	Action plan to tackle threats with strengths Launching new products to increase consumer demand Selling products at subsidized prices Production of high-quality products to suit the need of farmers. Aggressive marketing	Action plan to fix weaknesses Aggressive marketing strategies i.e. use of word of mouth, demos, brochures, social media, Exhibitions etc. Fundraising to get funds to run the business. Obtain necessary certifications

Strengths

Weaknesses

Unique product High quality Only organic company based in location where agriculture is core Affordable pricing Skilled & knowledgeable staff Excellent customer service, after

Resources limitations Weak marketing efforts Lack of necessary certifications

Opportunities

Undeserved markets Few competitors Growing demand for organic agricultural inputs Potential ready markets

Action plan using strengths to address opportunities

Maintain high quality standards of products.

Frequent monitoring and evaluation of our products and services.

Consistency in production to ensure constant availability of our products in the market.

Attractive packaging in quantities that are pocket friendly

Timely delivery of our products to customers.

Maintain excellent after sale- service to attract competitor’s customers

Action plan to reverse weaknesses to address opportunities

Source for funds to support business operations

Enhance marketing strategies to attract more clients

Increasing sales through aggressive marketing

Obtaining government legal documents to run the business. Improved customer relation

Threats

Existing & potential competitors Changing regulatory environment

Changing customer needs Changes in the economy Changes in the industry Political uncertainties Pandemics

Action plan to tackle threats with strengths

Launching new products to increase consumer demand

Selling products at subsidized prices

Production of high-quality products to suit the need of farmers.

Aggressive marketing

Action plan to fix weaknesses

Aggressive marketing strategies i.e. use of word of mouth, demos, brochures, social media, Exhibitions etc.

Fundraising to get funds to run the business.

Obtain necessary certifications

MARKET TRENDS

Our operational base is well positioned to serve these regions because of close proximity to market.The segment is growing and we aim to capitalise on this.

The PEST analysis is as shown below:

Political Factors

. Post-election violence

. Poor agricultural policies that do not regulate the inputs used by farmers.

. Corruption

.Tax policies

. Foreign trade policies

. Political instability

Economic Factors

.High cost of living

.High prices for raw materials

.Fluctuation of demand for the products.

.Economic Growth

.Exchange rates

.Unemployment rate

.Inflation rates

Social Factors

.Population growth rate

.Career attitudes

.Lifestyle attitudes

.Health consciousness

.Cultural barriers

Technological Factors

.Technology incentives

.Level of innovation

.Automation

.Technological change

.Technological awareness

Competitive Advantage

Our products are most preferred by customers due to their attractive prices as well as their effectiveness which is higher compared to agro-chemicals, based on the feedback we have been receiving from our farmers.Considering the rate at which cancer disease a growing concern in our country and to some extent the disease is linked to exposure of farmers and consumers to agrochemicals, farmers are becoming more sensitive to usage of agrochemicals. On the other hand, consumers are becoming increasingly sensitive to the quality of the produce they buy from farmers.

Since we utilize locally available raw materials, our products are readily available to farmers all year round at pocket friendly prices.Some of our products are also used by farmers who want to change from conventional farming to organic farming gradually without creating drastic changes on the yield. Therefore, they are able to use agrochemicals partly and use our organic products without interfering with their yields as they exit conventional farming to organic farming.

PercmacksCompany Limited