OVERVIEW

Percmacks Company limited was established and registered as a private company in Kenya in February 2021.We are located in Nakuru county MoloSub County. We serve farmers from Nakuru, Nyandarwa ,Nyeri,Narok,Kericho ,Kiambu,Kisii,Kisumu ,Nairobi among other counties.

Our products are tested and certified by Organic Consumer Alliance (OCA) and Kenya Organic Agriculture network (KOAN)

We are an active member of Kenya Private Sector Alliance (KEPSA), Inter sectoral forum on Agrobiodiversity and Agroecology (ISFAA), Slow Food Kenya and Alumni of Kenya Climate Innovation Centre. (KCIC).

VALUE PROPORSITION

We offer products that are relatively new in the market we serve,is affordable and of high quality. The product reduces risks encountered by farmers such as poor yields, unhealthy farm produce and disease outbreaks as well as reduces cost of production to the famers.

SWOT ANALYSIS

	Strengths	Weaknesses
	Unique product High quality Only organic company based in location where agriculture is core Affordable pricing Skilled & knowledgeable staff Excellent customer service, after	Resources limitations Weak marketing efforts Lack of necessary certifications
Opportunities Undeserved markets Few competitors Growing demand for organic agricultural inputs Potential ready markets	Action plan using strengths to address opportunities Maintain high quality standards of products. Frequent monitoring and evaluation of our products and services. Consistency in production to ensure constant availability of our products in the market. Attractive packaging in	Action plan to reverse weaknesses to address opportunities Source for funds to support business operations Enhance marketing strategies to attract more clients Increasing sales through aggressive marketing Obtaining government legal documents to run the business. Improved customer relation

Strengths

Weaknesses

Unique product High quality Only organic company based in location where agriculture is core Affordable pricing Skilled & knowledgeable staff Excellent customer service, after

Resources limitations Weak marketing efforts Lack of necessary certifications

Opportunities

Undeserved markets Few competitors Growing demand for organic agricultural inputs Potential ready markets

Action plan using strengths to address opportunities

Maintain high quality standards of products.

Frequent monitoring and evaluation of our products and services.

Consistency in production to ensure constant availability of our products in the market.

Attractive packaging in

Action plan to reverse weaknesses to address opportunities

Source for funds to support business operations

Enhance marketing strategies to attract more clients

Increasing sales through aggressive marketing

Obtaining government legal documents to run the business. Improved customer relation